The process of studying the market, quickly adapting to changes and actively influencing it.The content of the functions and activities of marketing.Marketing tasks for the development of strategy and tactics of the activities of Boxzor.Tactical planning and control.

The concept behind the Marketing program. Target application approach-the methodological basis of the marketing program. Marketing program development sequence and main sections.

The concept of market conjuncture khagida. Factors that shape the conjuncture. The main forms of manifestation of market conjuncture. Content and functions of conjuncture observations. The state of the market structure and indicators of development in the future, as well as methods of assessment. Forecasting the conjuncture. General economic, network and market predictions.

The essence of Market Segmentation and its importance. Features of market segmentation. Types of market segmentation. Basic principles of market segmentation. The position of the choice of target market segments and the positioning of the commodity in the market.

The content of the international marketing concept and its development directions. Relationship of goods and services with the world market. Marketing principles in foreign economic activity.Foreign economic activity in the field of marketing in foreign countries.In international marketing, the European marketing Society (ESOMAR), the International Marketing Federation (IFM), as well as the widely known American marketing Association.